Bold, agile HR services That support your most valuable asset.

your people.

Straight talking, no nonsense HR that goes beyond templates and helplines so you can focus on growing your business with confidence.

Who We Are

Our values and promise

Simple

We believe that HR should be simple for you to access and understand. We promise to cut the jargon and keep everything we do simple. Simple and sound advice, simple pricing and simple, easy to navigate contracts.

Flexible

We know that you need flexibility and one size does not fit all. So we work with you to understand your business, what your needs are and what support you need to get to where you want to be, and we will recommend the best support we can offer. When your needs change, we will adapt with you, you can scale up and down your support flexibly.

Affordable

Having access to high quality HR should not be cost prohibitive. We have designed HR packages jam packed full of value, support and additional services which are really great value for money.

We also offer lots of resources for free for our clients and subscribers.

Legally compliant

We ensure legal compliance with all our documents and advice. We will talk through your options and guide you through the right route for you with our bespoke advice.

Supportive

We know that you need flexibility and one size does not fit all. So we work with you to understand your business, what your needs are and what support you need to get to where you want to be, and we will recommend the best support we can offer. When your needs change, we will adapt with you, you can scale up and down your support flexibly.

Leaders

Our approach is to be leaders and not micro-managers. We won't be constantly checking up on you to make sure you have done what we asked you to do, we will give you the tools to succeed, check-in occasionally and empower you to take ownership of your HR requirements.

We are leaders in the HR field, staying up to date with latest changes, thought pieces and strategic insights to offer you the best advice and interventions to power up your business.

Meet The Team

Ella Halliday

Founder & Managing Director

Ella Halliday is the Founder and Managing Director of Childcare HR, part of the EM HR Group Limited. She has over 14 years’ experience in HR across multiple sectors. During her career, she has worked with a large variety of clients, including leading an HR employee relations advice service of 20 staff to Local Authority services and leading on Employment Tribunals. Since starting her own consultancy, Ella has specialised in generalist HR support for SMEs, Early Years settings, and conducts employment investigations within Local Government.

Ella is a Chartered Member of the CIPD, holds a CIPD Level 7 qualification in Human Resource Management and has a Master of Arts in Human Resource Management from Arden University.

Jennie Williams

HR Advisor

Jennie joined the team in November 2024 as HR Advisor.

Jennie has a wealth of experience supporting senior managers within large organisations such as Microsoft, and most recently in Events and Marketing.

Jennie is an organisation queen and supports the team with administration, HR systems, content creation and policy and legal document creation.

Jennie is currently undertaking her CIPD level 5 to better support our clients this year.

Natalie Crockatt

Senior HR Consultant

Natalie joined the team in July 2025. She has been working in HR for 17 years and has developed a real passion for partnering businesses in the full spectrum of People strategy.

With experience in lots of different industries and specialisms, Natalie loves being a true generalist. Her approach is let’s get through this together, and when appropriate, let’s inject a bit of humour into the mix!

Natalie loves singing with her choir, her toddler, her friends, but don’t worry she won’t force it upon you! Her spirit animal is her actual dog Rory and she’d love to chat about what you are binge watching on TV.

Evie Amos

Marketing Executive

Evie joined the team in May 2025. She has a BA in Modern Languages from The University of Exeter and two years of marketing experience across technology, education.and now HR.

Evie is passionate about photography, video making and content creation. At work you'll find her flitting between the Adobe Creative Suite and Canva. She enjoys tinkering around on the website, copywriting and generally making content look pretty!

In Evie's spare time you'll probably find her hanging upside down whether that be in a handstand or on the circus silks! She also loves sewing, crafting and creating.

Tracey Blamire

HR Consultant

Tracey joined the team in October 2025.

She has over 20 years of experience helping businesses get the very best from their teams.

Her career has spanned strategic and operational HR, talent development and employee engagement across organisations including imc AG, Natural HR, Sage People and SD Worx.

Tracey has a CIPD postgraduate qualification and MCIPD accreditation.